Social Media


The reality of social media is that it exists to further a business aim … someone has to pay for it and there are significant costs in providing the service. One of my problems with the social media phenomenon has been seeing why I want to subscribe to an advertising feed - the usual is answer is to get a discount or to be informed of new products. Traditional media provides plenty of avenues to convince me to buy stuff, my inbox is already filled with companies I already deal with. So what benefit does Twitter bring me? What justifies adding a new mechanism on top of email, RSS and websites?

I have recently seen two examples of using Twitter to provide urgent information about product problems - Twitter seems extremely well suited to this particular type of communication perhaps even enough to open the advertising floodgates further. Read More...